The Lumistella Company Celebrates 20 Years of the Elf on the Shelf® With a Flurry of New Games, Products and Experiences
The Lumistella Company, the creative force behind the internationally acclaimed Santaverse™ and The Elf on the Shelf®, kept the holiday spirit alive this summer through a series of strategic partnerships, major announcements and fan-first activations. From making their San Diego Comic-Con debut with Fandom to joining the Hallmark Christmas Experience this holiday season, the brand is celebrating The Elf on the Shelf's 20th anniversary with festive momentum.
