Articles from TrustedSite

TrustedSite today released the 2026 edition of its State of Ecommerce Trust research, the company's fifth biennial study of how US consumers decide which online stores to trust. Drawing on a survey of 1,295 consumers conducted via SurveyMonkey Audiences, the report finds that artificial intelligence has turned a once-abstract worry into concrete, widely shared concern. When shoppers are asked about specific AI-driven threats, concern climbs above 90% for each one.

TrustedSite is excited to unveil its latest research on the state of ecommerce trust, providing valuable insights into consumer concerns and behaviors in the rapidly evolving online shopping landscape. This comprehensive study, conducted every two years, offers a detailed look at what influences consumer trust in ecommerce sites, drawing on data collected from over 550 consumers via SurveyMonkey Audiences.